Pattern library
Platform licensing: the biotech model of many partners and shared risk, and how to borrow it
A company with a strong engine for making things can either make them all itself or license the engine to many partners who do. Biotech discovery platforms often choose to license: partners pay to use the platform and carry the expensive late-stage risk.
Why it works
- A reusable engine that produces many candidates, worth more than any one of them.
- Partners who are better placed to finish the work, and who pay for access up front.
- Fees tied to milestones and royalties, so the platform shares in each success without paying for each failure.
- Every partner program teaches the platform something, so it improves as it is used.
When it holds
- Finishing a product costs far more than starting one, and others are better at finishing.
- The engine can be shared without giving it away.
Where it breaks
- The platform cannot be separated from the people who run it, so partners cannot use it alone.
- Partners learn enough to build their own engine, and stop paying.
- One partner becomes most of the revenue, and the model turns into a single contract.
Where else it works
- Arm
- Licenses its chip designs to the companies that build chips, and earns a royalty on each chip shipped.
- Dolby
- Licenses its audio technology to device makers rather than building the devices.
- Qualcomm
- Earns a large part of its income licensing wireless patents to phone makers.
Where you could try it
- An AI model or data company
- A developer tool with a strong core engine
- A research lab with a repeatable method